First appeared in www.scroll.in on November 28, 2015. In the light of the many discussions on Digital India, it’s pertinent to note that digital platforms have empowered musicians since the 1990s. Practitioners of Hindustani music have gradually taken to new media, either to disseminate their music commercially or non-commercially, or to send out information about their concerts and recordings. Some have even uploaded lecture-demonstrations that have been especially recorded for these platforms. In this case, the process of using